Search Volume Comparison Template

Imagine this: you own a small online store selling eco-friendly skincare products. You’ve got all-natural face creams, scrubs, and moisturizers, but you’re not sure how to get the word out to people looking for sustainable skincare options. That’s where keyword research and search volume comparison come into play.
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Keyword research helps you find the specific words and phrases people use when searching for products like yours, like “organic face cream” or “eco-friendly moisturiser.” Meanwhile, search volume comparison shows you how often these keywords are searched each month, so you’re not just taking a shot in the dark—you have real data on what people are actively looking for and how popular those searches are.
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With our Search Volume Comparison Guide, we give you a straightforward approach to collect and organise this keyword data. It’s like a roadmap for deciding which search terms will actually help you reach new customers, so you can focus your marketing efforts where it counts.
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This Search Volume Comparison Guide gives you a straightforward approach to collect and organise keyword data. It’s like a roadmap for deciding which search terms will actually help you reach new customers, so you can focus your marketing efforts where it counts.

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How to Use This Guide

This guide is designed to be straightforward and actionable, making it easy for anyone to get started with keyword research and search volume analysis.

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Here’s what’s inside:

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1. Organise Your Keywords by Type
Start by categorising your keywords. We guide you through grouping keywords based on intent, like those related to competitors, your brand, specific use cases, or your product. This helps you target your audience more precisely.

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2. Compare Search Volumes
Once you have a list, compare the average search volume for each keyword. A higher search volume means more people are looking for that term each month. Knowing this helps you focus on keywords that have the potential to drive more visitors to your site.

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3. Evaluate Difficulty and Competition
Check how hard it is to rank for each keyword. Some keywords may have high search volumes, but if they’re highly competitive, it might be challenging to rank for them—especially if you’re just starting out. We show you how to assess this easily.

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4. Understand Cost per Click (CPC)
If you’re planning to run ads, knowing the average cost per click helps you budget better. Higher CPC often means the keyword has high commercial intent, which can be a valuable insight if you’re targeting ready-to-buy customers.‍

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5. Project Click-Through Rates and Conversions
Not every keyword will have the same click-through rate or lead to a conversion. The guide helps you estimate these metrics to get a realistic view of which keywords are worth investing in.

How Does This Help You?

This guide is more than just a list of keywords—it’s a roadmap for bringing new customers to your business. You’ll gain insights into:

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1. Keyword Prioritisation: Focus on keywords that bring the right balance of search volume, difficulty, and cost-effectiveness.

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2. SEO and Ad Planning: With clear data on search volume and CPC, you can create SEO content or ads that are better targeted and more cost-effective.

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3. Reaching Target Customers: Understanding what your customers search for means you can connect with them more effectively, whether it’s through blog posts, product pages, or ads.

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