Product Integration Matrix

Launching product integrations can significantly expand your user base and add value for your customers. But with so many factors to consider—tech effort, user growth potential, costs, and risks—it can be challenging to prioritise effectively. That’s where the Product Integration Matrix comes in. This matrix is designed to help you strategically plan, assess, and track your product’s integrations, all in one place.

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How Is This Template Beneficial?

The Product Integration Matrix helps you take the guesswork out of integrations by offering a structured approach to evaluate and prioritize each one. Here’s why it’s valuable:

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1. Strategic Decision-Making: Compare multiple integrations side-by-side based on factors like user growth potential, tech effort, and ROI. This helps you focus on integrations that deliver the most impact.

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2. Resource Management: Estimate technical requirements and allocate resources effectively. Know exactly what each integration demands from your team, making it easier to schedule and manage workloads.

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3. User Growth Tracking: Monitor new users gained from each integration over time. This data can guide future decisions, helping you refine your strategy based on real results.

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4. Pre-Launch and Post-Launch Checklists: Covering both preparation and follow-up, these checklists ensure each integration is implemented smoothly and continues to perform as expected post-launch.

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How to Use This Template

1. Make a Copy of the Template: Open the Product Integration Matrix Template and select File > Make a Copy to save an editable version for yourself.

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2. Begin with the Basics: Start by listing each potential integration in the matrix, specifying details like platform name and estimated time to go live.

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3. Estimate Key Metrics: Fill in details for each integration, including anticipated user growth, tech effort required, and expected ROI. The template helps you visualize and compare these metrics for a clearer decision-making process.

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4. Prioritise Based on Impact: Use the information in the matrix to rank integrations. Consider prioritizing those with high ROI, moderate tech effort, and strong user growth potential.

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5. Track and Adjust: As each integration goes live, use the monthly tracking columns to monitor user growth. This enables you to evaluate which integrations are delivering value and where adjustments might be needed.

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6. Leverage the Checklists: Each integration comes with Pre-Launch and Post-Launch Checklists to ensure everything is covered—from QA testing and setup to tracking user feedback and optimising performance.

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