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Go To Market Template

Our GTM document, created with top marketers for the best outcomes, will help you dominate the industry.

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What is the Go to Market Template?

This template is designed for product managers, marketers and teams who are looking to create a comprehensive and well-structured go-to-market plan. It contains all the necessary elements to ensure that your GTM strategy is well thought out and that all stakeholders are on the same page.

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A well-crafted GTM plan is crucial for the success of a product. It outlines the strategies and tactics for introducing a new product to the market, reaching customers and generating revenue. Our GTM template includes:
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1. A clear and concise GTM strategy

2. Detailed market and competitive analysis

3. Target customer personas and segments

4. Product positioning and messaging

5. Sales and distribution channels

6. Marketing campaigns and tactics

7. Metrics and goals for tracking progress and success

8. A section for budget and resource allocation

9. A content planner to manage all content across platforms at one place
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With this template, you'll be able to organise your thoughts, effectively communicate your strategy and ensure that your team is aligned on the go-to-market plan. It's simple, easy to use, and customisable to fit your specific needs.

Download it now and take the first step in creating a winning go-to-market strategy!

How Does the Go to Market Document by GrowthX Template Help?

1. Contextualises Your Launch Strategy

The template starts by helping you set the right context for your launch, guiding you through defining your target audience, their pain points, and their decision-making factors.

2. Ideal Customer Profile (ICP) Definition

By offering a customisable table to define up to three different ICPs, the template ensures that you’re targeting the right customers with your launch, which is critical for a successful GTM strategy.

3. Clear Value Proposition for Targeted Messaging

The template emphasises crafting a single, sharp value proposition, giving your team a clear direction on how to position the product and communicate its benefits to your ICP.

4. Organised Product Manifesto for Consistency

Creating a product manifesto allows your team to maintain consistent messaging across all content related to the launch, helping unify the positioning for external stakeholders.

5. Prioritisation of Channels

Rather than spreading efforts thin across all channels, the template helps you focus on mastering the channels where your team has the most expertise and where your ICP is most active.

6. Data-Driven Execution

With sections like "Do the MATH," the template guides you in quantifying your goals by tracking traffic, leads, and conversion rates, ensuring your GTM strategy is based on real metrics.

How to Use This Template in Your Workflow

Step 1: Start by filling out the context section.

Define the background of your product launch and set the groundwork for your GTM strategy.

Step 2: Identify your ICP.

Use the provided table to outline the profiles of your ideal customers, considering factors like age, profession, goals, and decision-making criteria.

Step 3: Craft your core value proposition.

Summarise the key benefit of your product or service in one concise line.

Step 4: Design your product manifesto.

Draft a clear product manifesto that can guide all future content and messaging for the launch.

Step 5: Prioritise channels for the launch.

Select the marketing channels that your team excels in and that align with your ICP to maximise your impact.

Step 6: Set your execution timeline.

Mark key dates, launch goals, and success metrics. Define what constitutes a lead and monitor your KPIs accordingly.

Step 7: Prepare for launch day.

Use the pre-launch checklist to ensure all elements of your campaign are ready, and plan your team’s roles for a smooth launch day.

Step 8: Track and adjust.

Post-launch, continuously track your metrics to assess performance and refine your GTM strategy based on results.

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Frequently asked questions

What is a Notion template?

A Notion template is any publicly shared page in Notion that can be duplicated. They allow you to duplicate other workflows and systems that you want to use.

How to duplicate a template?

After your purchase, you will receive a template link. Open the link, then click on duplicate on the top right corner, then choose the workspace you'd like to duplicate into. If you're logged out or don't have a Notion account, you'll be prompted to sign in or create one first.

Do I need to pay for Notion to use a template?

No. You will just need a free account plan in Notion to use a template.

What is a Go-to-Market (GTM) plan?

A Go-to-Market plan is a strategic roadmap that outlines how a company will bring a product to the market, target the right customers, and drive revenue. It ensures that all teams are aligned and focused on key goals for a successful launch.

Why do I need a GTM plan for my product?

Without a clear GTM plan, you may struggle to reach your target audience, differentiate from competitors, or meet revenue goals. It helps you map out the best strategies for launching, marketing, and selling your product effectively.

How does the template help me create a successful GTM strategy?

The template simplifies the process by breaking it down into manageable steps, helping you define your audience, clarify your product messaging, and select the best channels for reaching your customers. It also ensures you're tracking the right metrics for success.

What is an Ideal Customer Profile (ICP), and why is it important?

An Ideal Customer Profile defines the specific types of customers who are most likely to benefit from your product. It’s essential because targeting the right customers increases your chances of success by focusing on those who will see the most value in your product.

What’s the role of the value proposition in this template?

The value proposition is a clear statement of the primary benefit your product offers to customers. It’s the core message that differentiates you from competitors and resonates with your target audience.

What if I’m unsure which marketing channels to prioritize?

The template encourages you to focus on the channels where your team has expertise and where your target customers are most active. Instead of spreading resources too thin, prioritising effective channels ensures better results.