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Engagement Framework Selection Template

The Ultimate Engagement Framework Template
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Engagement metrics can make or break a product's growth.

But with so many options out there, choosing the right metrics to drive user engagement can be overwhelming. The GrowthX Engagement Framework Template, based on the "Length, Depth, and Breadth" model, is here to help you cut through the noise and find the metrics that matter most for your business.

This interactive template guides you through each step, from defining your goals to selecting a North Star Metric—the single indicator that best represents long-term success for your product. You’ll evaluate key metrics across three essential dimensions of engagement:

  • Length: How long have users been engaging over time?
  • Depth: How meaningful is each interaction?
  • Breadth: How broad is the reach of this engagement across your user base?

With clear tables, rating prompts, and goal-setting sections, this template makes it easy to see which metrics align with your objectives, helping you identify the right North Star Metric to focus on.

Ready to guide your product’s growth with confidence? Dive into the template now and unlock a data-driven path to engagement success.

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Frequently asked questions

What is a Notion template?
A Notion template is any publicly shared page in Notion that can be duplicated. They allow you to duplicate other workflows and systems that you want to use.
How to duplicate a template?
After your purchase, you will receive a template link. Open the link, then click on duplicate on the top right corner, then choose the workspace you'd like to duplicate into. If you're logged out or don't have a Notion account, you'll be prompted to sign in or create one first.
Do I need to pay for Notion to use a template?
No. You will just need a free account plan in Notion to use a template.
What is a North Star Metric, and why is it important?
A North Star Metric (NSM) is the one key metric that best captures the core value your product delivers to users. It serves as a long-term success indicator and helps align teams around a common goal, focusing their efforts on what matters most for growth.
How does the Length, Depth, and Breadth framework help in choosing engagement metrics?
This framework breaks down engagement into three core dimensions: Length (time), Depth (interaction quality), and Breadth (user reach). By evaluating each dimension, you can pinpoint which metrics reflect meaningful engagement, making it easier to identify the best North Star Metric for your product.
Who should use this engagement framework template?
This template is ideal for product managers, growth marketers, and data analysts who want a structured way to select metrics that drive meaningful engagement and long-term success. It’s especially helpful for early-stage products or teams refining their growth strategy.
Can I use this template for different types of products or industries?
Absolutely! The framework is flexible and can be adapted to suit any digital product, whether it’s a mobile app, SaaS tool, or e-commerce platform. Simply define metrics that are relevant to your product’s unique engagement model.
How often should I update my North Star Metric and benchmarks?
Your North Star Metric should be stable over time, as it reflects your product’s core value. However, benchmarks and supporting metrics should be reviewed regularly—typically quarterly or semi-annually—to adjust for growth stages and evolving goals.

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