FOUNDATIONS

Fundamental pillars of business growth for internet first companies
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Built for operators in product,
marketing & growth who want
to get their foundations right.

Built by GrowthX Members
who are product, marketing, strategy leaders at companies like
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Tech Foundations

Learn the basics of frontend, backend and database foundations to ensure solid deployments with engineering.

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Paid Marketing

Learn the fundamentals of how any paid marketing channel works. Build and implement performance campaigns across Google and Meta.

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Email Marketing

Learn the foundations of how to set up email as a channel and build the 0 → 1 strategy for email marketing.

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Founder Branding

Learn the fundamentals of building a strong founder first brand. Learn how to leverage it to hire great talent.

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Search Engine Optimisation

Learn to implement SEO strategies that increase organic traffic and improve inbound lead quality.

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Cohort Analysis

Learn to build your user cohorts that solve for the acquisition, onboarding, engagement and monetisation.

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Monetisation Foundation

Learn to solve monetisation problems at work & build strategies to increase free-to-paid conversions and scale ARPU.

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Account Based Marketing
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Account Based Marketing

Learn a structured approach to integrate ABM into your marketing operations & drive increased revenue.

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Influence Selection
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Influence Selection

Learn how to design an influence framework around your brand to maximise your marketing ROI.

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Brand Attribution
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Brand Attribution

Learn how to measure brand impact in a structured manner to increase your company's revenue.

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Launching new Foundations every week.
What are Foundations, really?
In-depth
learning modules

Use the GrowthX learning platform to learn from foundations. These are split across different chapters & each chapter helps you compound in a specific skill.

Learn from real
practitioners

Co-built by our learning experience teams & top GrowthX members who are product, marketing, strategy leaders at marquee internet companies.

Designed for self
paced learning

Get a step wise approach to build a solid foundation in a specific skill. Designed to be completed over a weekend.

Apply it on your own product

Every foundation has key actionables that can be applied on your own product.

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"You cannot explain what GrowthX is, you have to experience it first hand."

After leading marketing at Kotak Securities, Citrus, Coverfox, the learning experience allowed me to unlearn & relearn some of the key levers to growth, with the community we call home.
Jaimit Doshi
Chief Marketing Officer
MEMBER SINCE 2021
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Jaimit
"After leading marketing for organizations such as Kotak Securities, Citrus, Coverfox & currently Aditya Birla Insurance, I expected a refresher on the business fundamentals. I underestimated the GrowthX experience when I signed up. The intense experience allowed me to unlearn & relearn some of the key levers to growth & all of this with the young smart champs in the community whom I would hire in a heartbeat. You can not explain what is GrowthX, you have to experience it firsthand."
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Programs
customer acquisition
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pricing & monetisation design
Brand led growth
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Tech for Growth
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data led growth
Event Led Growth
revenue growth modeling
building growth teams
storytelling for influence
modern trade for d2c
decision making for leaders
product strategy
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Mock interviews with peers
Profile review
Cracking Promotions module
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Founder’s Circle
450+ founders only private slack
Access to top growth talent inside GrowthX
Exclusive Founder first events (online + In-person)
Invitation to private dinners with seasoned founders
Founder’s Circle
450+ founders only private slack
access to top growth talent inside GrowthX
Exclusive Founder first events (online + In-person)
Invitation to private dinners with seasoned founders